How Customer-favorites ranking works
Ranks by loyalty — the share of buyers who came back and ordered it in a separate order, so genuine repeat-worthy products lead.
Customer favorites ranks by loyalty: the share of a product’s buyers who ordered it again in a separate order. It rewards products people come back for — not one-time impulse buys or a single big basket. A product needs at least 5 buyers to qualify.
1. The collection, unranked
A normal collection page. The order is whatever the catalog lists — the best performers could be buried on the second row where few shoppers scroll.
2. The ranking engine scores it
The engine divides repeat buyers (customers with 2+ distinct orders of the product) by unique buyers. Two units in one order don’t count as repeat — it has to be a genuine comeback. Products with fewer than 5 buyers are excluded so a tiny sample can’t fluke to the top.
3. The front row gets discovered
The strongest products now fill the front row — the slots that get the most views and clicks. That’s the payoff: ranking turns your best products into the ones shoppers see first.