Emotional suggest in upsells

Every upsell ranks by the signal you pick — velocity, margin, conversion rate. Emotional suggest adds a second, lighter pass on top: among the products your ranking already chose, it prefers the ones that suit the state the shopper appears to be in.

Available on Growth, where the emotional layer is applied live.

Where you’ll find it

A checkbox in the editor of the surfaces that can identify a shopper: cart upsell, popup, in-checkout and thank-you page. It only appears in automatic mode — a hand-picked list is your order, not ours — and only if your plan includes the emotional layer.

It’s off by default on every widget, including new ones. Turning it on is a decision you make per surface.

What it needs to work

Emotional keywords on your products. Set these in Settings → Emotional keywords. Products with no keywords carry no emotional signal, so the ordering can’t change — if nothing is tagged, the widget behaves exactly as it did before.

A shopper the layer has read. A brand-new visitor with no session history yet has no detected state. When that’s the case the ordering is left exactly as your ranking produced it.

What it does and doesn’t do

It nudges, it doesn’t take over. Your chosen signal still decides the pool and still dominates the order; the emotional pass moves matching products up within it. A product that isn’t selling won’t be promoted into the cart drawer because it happens to be tagged.

It’s also fail-quiet by design. No detected state, no tagged products, or any hiccup reading them, and you get your normal ranked order — never an empty widget and never an error in front of a shopper.

Seeing it work

Because each shopper sees a different order, this layer is invisible from the storefront. Insights is where it becomes visible: the state mix across your sessions, and the journeys behind it. On plans below Growth the same read runs in preview only — it reports what it would have shown without changing your storefront.