Insights: the emotional read on your traffic

Emotional suggest is invisible from the storefront by design — every shopper sees a slightly different order, so there is nothing to look at. Insights is where it becomes visible: what states your traffic is actually in, when they show up, and what a session in each state looks like.

Included on Growth. Pro gets a read-only slice of it (see below). (Every new install runs on the Growth feature set for its first 10 days — see Your first 10 days.)

Three tabs

Customer emotions — the distribution of the 12 states across your sessions in the window you pick, with how many sessions were classified. This is the tab to start on: if 90% of your traffic reads as one state, your emotional keyword set is probably too generic to separate your catalogue.

Heatmap — the same states laid out across day and hour, so you can see the shape of your week. A store whose “celebratory” traffic clusters on Friday evenings and “focused” traffic on Tuesday mornings is a store with two different audiences, and that’s worth knowing before you write copy.

Customer journey — the sessions behind the numbers: what a shopper in a given state did, step by step. It’s the slowest tab to load and the only one that answers “why did it call this shopper anxious”, so it loads on demand rather than on first paint.

Each tab carries a short AI-written summary of what it’s showing — a starting read, not a verdict.

Why it might be empty

The emotional layer reads a shopper once they pause — thirty seconds without a scroll, click or keystroke — and then not again for half an hour. So:

• A brand-new install has nothing until the pixel has been collecting for a while.
• Traffic that lands, buys fast and leaves is never read at all, and never appears here.
• Visitors who haven’t granted analytics consent send almost nothing, so they can’t be classified either. See the note in Set up QSortby.

If the page says there’s no state data yet, that’s usually one of those three rather than a fault.

On Pro: the shadow read

On Pro the layer runs in shadow — sessions are classified and logged, and nothing is applied to your storefront. Insights reflects that: you get the Customer emotions distribution, read-only, and an upgrade prompt in place of the heatmap, the journeys and the AI summaries. It’s the honest version of a preview: real numbers from your own traffic, no effect on what shoppers see.

On Free and Starter the layer is dark — nothing is classified, so Insights doesn’t appear in the menu at all.