One product: what it sells with, and why
The five tabs on a product — what shoppers actually did with it, what you configured, and the signals behind every similar-product match.
Click any row on Products to open a single product. The metrics at the top are the same ones from the list; the five tabs underneath answer a different question: what does this product travel with, and on what basis?
Three of the tabs report what shoppers did. Two report what you configured. They are kept apart on purpose.
What shoppers actually did
| Tab | What it counts |
|---|---|
| Bought together | Products that appear in the same completed orders |
| Added together | Products added to the same cart, whether or not it converted |
| Viewed together | Products seen in the same browsing session |
These are observations from your own store. Nothing here is a setting, and nothing here was chosen by you — which is exactly what makes them useful when you are deciding what to configure.
What you configured
Pair with shows the pairing rule this product falls under, if any — the rule that keeps a set adjacent in a sorted collection. See Keep products side by side.
Similar — and the reason for every row
Similar is the one tab that is inferred rather than observed: products the catalogue implies are alike. Every row carries the signals that produced it, each as a percentage:
- Same product type · Same vendor — structural matches
- Shared tags · Shared collections — how you have organised the catalogue
- Similar price — closeness in price band
- Sells well — general popularity
So a match you disagree with is never a dead end. You can see which signal produced it and go fix the data — retag the product, move it out of a collection — rather than concluding the feature is broken.
Two details worth knowing:
- A signal that could not be compared is left out, not shown as 0%. If neither product has tags, the tag row simply is not there. Zero would read as “no overlap” when the truth is “nothing to compare”.
- Co-purchase is reported here but kept out of the score. If two products genuinely sell together you will see Also bought together 12× beside the row — labelled, and never folded into the similarity number, because “bought with” and “alike” are different questions.